AVOID CONTROVERSY FROM THE ONSET

I help brands and companies understand the deeper meanings associated with culture and to navigate a culturally sensitive marketplace. I also help fashion schools to expose their students to "culturally traceable fashion" and understand the effects they can have on indigenous communities and their culture as a whole from a fashion anthropology perspective.

In 2014, I presented the topic on "Cultural Misappropriation in the Era of Ethical Fashion" at the Textile Society of America Symposium, where I reported that 40% of Ghana textiles were fake imported Chinese fabrics. My biggest concern is the speed at which digitized ethnic prints are replacing every traditional technique (batik, hand-woven, embroidery, appliqué, etc), that also means losing those traditional skills just as fast as their market fades. We must try o defend the artisan's cosmology, identity, and intellectual property.

#culuralsensitivity #racialsensitivity #avoidcontroversy #centuriesoftradition #ancientcultures #symbolism #respect #indigenouscosmolgy #fashionanthropology 

Presentation at the Textile Society of America Symposium 2014

Presentation at the Textile Society of America Symposium 2014

Provenance is  NO longer just about  literal roots and origin  but about  positioning values and a message.  FASHION HOUSES  should start  EMBRACING  those  CULTURES EXPERTISE  and  HERITAGE  in the creation of different types of goods.

Provenance is NO longer just about literal roots and origin but about positioning values and a message.
FASHION HOUSES
should start EMBRACING those CULTURES EXPERTISE and HERITAGE in the creation of different types of goods.

Through the use of  digital technologies , profitable fashion brands, patent, copyright, and trademark something which has served them as an inspiration for a number of currently protected intellectual property works. The  EXPONENTIAL GROWTH  of  DIGITAL REPRODUCTION  will result in  CULTURAL DEPLETION  and exploitation of indigenous art by third parties  WITHOUT   ANY RETRIBUTION OR ATTRIBUTION  to the  INDIGENOUS CUSTODIANS OF THE CRAFT.

Through the use of digital technologies, profitable fashion brands, patent, copyright, and trademark something which has served them as an inspiration for a number of currently protected intellectual property works. The EXPONENTIAL GROWTH of DIGITAL REPRODUCTION will result in CULTURAL DEPLETION and exploitation of indigenous art by third parties WITHOUT ANY RETRIBUTION OR ATTRIBUTION to the INDIGENOUS CUSTODIANS OF THE CRAFT.

In 2010, as a  backlash to MADE IN CHINA , PRADA dedicated  two seasons  to praise the  country of origin , by designing capsule collections honoring the work of different artisans, utilizing  traditional craftsmanship, materials, and techniques  from specific region with special labelling  DECLARING THE ORIGIN  of each piece.

In 2010, as a backlash to MADE IN CHINA, PRADA dedicated two seasons to praise the country of origin, by designing capsule collections honoring the work of different artisans, utilizing traditional craftsmanship, materials, and techniques from specific region with special labelling DECLARING THE ORIGIN of each piece.

NIKE  came under fire for the :  Pro Tattoo Tech gear  :  patterned tights.  The sacred  PE'A TATAU  is a traditional  RITE OF PASSAGE  reserved for the men, in a  SPIRITUAL  and  PAINFUL PROCESS .

NIKE came under fire for the : Pro Tattoo Tech gear : patterned tights. The sacred PE'A TATAU is a traditional RITE OF PASSAGE reserved for the men, in a SPIRITUAL and PAINFUL PROCESS.

The  Flyknit campaign  featuring the  Tarahumara or Rarámuri  which means  "runners on foot"  in their native tongue. The Rarámuri are among the  POOREST ETHNIC GROUPS  in Mexico. They faced  SERIOUS FAMINES  in recent years due to drought. Using their image to  SELL NIKE shoes  seemed terribly insensitive to their needs.

The Flyknit campaign featuring the Tarahumara or Rarámuri which means "runners on foot" in their native tongue. The Rarámuri are among the POOREST ETHNIC GROUPS in Mexico. They faced SERIOUS FAMINES in recent years due to drought. Using their image to SELL NIKE shoes seemed terribly insensitive to their needs.

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Recommended reading:
Guatemalan artisans are already promoting a COLLECTIVE INTELLECTUAL PROPERTY LAW.
https://intercontinentalcry.org/maya-weavers-propose-collective-intellectual-property-law/